Many sales teams find that they are stuck in a rut, having been writing business proposals in the same way for a long time, with varying degrees of success.  If you are pitching to similar clients year after year, then it is often a good idea to surprise them with the kind of proposal they may not expect from your business, so that they look at you as a firm with the capacity to grow and change; after all, the client is likely to want to work with a firm that is able to think creatively about its own projects.  This is where an outside opinion can be invaluable; it can be almost impossible for those in a business to challenge old ways of thinking that have been ingrained in a company for years.

Indeed, winning an important contract is not necessarily a matter of changing your approach to constructing the proposal itself, but about how you present it in the short meeting you have with the client.  It may be a sad thing, but these days, presentation is vital.  People seem to have less and less time on their hands, and will not do you the service of listening properly to every word of your carefully constructed bid.  This is why it is important to make sure you can get across the key points in the first minute – something which is easy to do once you think about it, but some teams need a little help to make sure this is achieved.

There is no reason to feel inadequate for asking for bid support or some professional help with your business proposal writing.  Rather, your boss is likely to be impressed that you are so keen to improve your skills.  He or she may decide that your entire team could do with some sales presentation training, and you might be the one who takes the credit for the business success that it creates.

Please visit http://www.salesengine.co.uk/ for further information about this topic.

http://www.salesengine.co.uk/

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